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wedluxe best award stationery ottawa
TAGZ has won a Wedluxe "Best of 2010 Award" for excellence in stationery.

 

 

 

 

 

Article written by Creative Director, Christy-Ann Moore
Appeared in: Ottawa Wedding Magazine, Spring/Summer Issue 2010

 

Traditionally wedding invitations were handwritten, an undertaking that the majority of people these days would run screaming for the hills from. Later, technology brought us a printing method called engraving, which still exists today, but is rarely used due to high cost. Today, you will find most cookie-cutter stationers as I call them, they offer little or no customization, will use a print method called thermography which uses heat to raise the ink above the page. This method is quickly running its course (no longer “in vogue”) and couples are moving toward letterpress, where the text and images are pressed directly into the paper, or for the budget conscious, laser (flat).

Traditionally wedding invitations were virtually void of any colour and personality. Today, with advances in printing capabilities and a vast array of paper styles and colours to choose from, there are an infinite number of choices. Do not be afraid of colour but use it wisely; less is always more. Don’t try to put too much into your invitation and bog it down with bells and whistles that it doesn’t need. Keep it clean and simple and elegance will follow.

Calligraphy is always the way to go if you can afford it. For your time to hand-write each one, the cost to pay someone else to do it, more times than not, is more than worth it. If you can’t afford a calligrapher, a close second is having the envelopes printed by stationer. Again, for the cost, it will be well worth it. Labels, even clear, should never be used under any circumstance on wedding invitations – save them for your holiday cards.

wedding stationery ottawa

Choose the appropriate font for the style of event you are having. A good stationer will have several options to choose from and should be able to give you direction when making your choice(s). The font can make or break the invitation so take your time and choose wisely. Traditionally a single font (usually script) was used throughout the invitation but today it is typical to see two fonts; a script font for the couples’ names and a more legible font for the rest of the text. This method creates a focal point for the reader allowing their eye to zero-in on the couples’ names right away and then easily pin-point important information about the day. The two font option is more attractive from a design standpoint and is much easier for your guests to read.

 

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